Google+ though a relatively new social media platform has already
established itself as a major contender in the world of social media.
Using
Google+ for your business
promotion is a good idea if you want to increase your brand awareness
online. In most cases in business companies use Twitter and Facebook,
though in recent months Google+ has appeared in popularity lists for
many organisations. Here are some top tips to help you gain success from
using Google+ for business:
Professional Branding. Make sure that the page you
launch for your business looks professional with your branding (ideally
same as what you use for other social media platforms) and it is fully
complete with profile completed to include your current contact details
etc.
Share Unique Content. The success behind most social
media campaigns is sharing unique content that builds you active target
audiences who perceive you as the guru from within your industry.
Stay Active. As social media becomes increasingly
popular, users are constantly looking out for the latest and most
relevant content to engage them. Whereas a couple of years back it was
acceptable to be only active randomly, now days people are put off from
following accounts that haven’t shared content within the last week,
sometimes even days for it shows them that the business/people behind
the account are not actively present, especially for when dealing with
their comments / feedback. You have to be active daily with social media
so look to post / share content every day.
Share Images / Videos. Not just with Google+, but
most other social media platforms, people find images and videos much
more engaging and results prove that any update with an image or a video
gains higher click throughs.
Use Relevant HashTags. Google+ allows for hashtag searches so use #HashTag before keywords if you want to be found on relevant keyword searches.
Circles. Circles are an essential part of Google+.
They’re the key to sharing. The great thing about circles is that they
let you group people together based on how you think of them in real
life. Use circles to:
- Share jokes and secrets with your Best Friends circle
- Put your most professional side forward when you post to your Work circle
- Show your team spirit with posts to your Sport fanatics circle
Reference : http://www.marketme.co.uk
~ containing “movie”, but not “scary”, and with a positive attitude.
~ containing “flight” and with a negative attitude.
